About US
Bihong is a professional manufacturer and global distributor of kitchen knives, wooden items and household products. 39 years ago, Bihong was founded as a small knife factory. Since the foundation, we have grown to have a knife factory, a wood factory, a color coating factory, a packing line, and a warehouse. In addition, we have reliable partners in small tools and gadgets.
Bihong's R&D team is strong and mature, which allows it to continuously bring novel products to the market. The design team, engineers, and well-trained mold makers we have on staff have made OEM one of our main business lines as well.
We have more than 18 years experience in overseas trading. Due to our understanding of the needs of the market, we are able to provide buyers with the most up-to-date products for their regions.
As a team, we are committed to achieving 100% customer satisfaction. This is from product development to product delivery, IQC of raw materials to QA & QC of products, and special customer requirements to customer complaints. Our team handles each task attentively and professionally at every stage throughout the business cycle.
Get comfortable in your kitchen
We have more than 18 years experience in overseas trading. Due to our understanding of the needs of the market, we are able to provide buyers with the most up-to-date products for their regions.
As a team, we are committed to achieving 100% customer satisfaction. This is from product development to product delivery, IQC of raw materials to QA & QC of products, and special customer requirements to customer complaints. Our team handles each task attentively and professionally at every stage throughout the business cycle.
Live better, every day
For every family, our mission is to make everyone joyful in his/her kitchens. Luxurious yet accessible, our products are ideal for American customers who enjoy quality and style at a reasonable price.
Our vision is "Prestige in kitchens around the world". As an advocate and practitioner of fashionable, practical, elegant, and wise lifestyles, we provide our customers with medium and high-end kitchenware that is suitable for the traditional dining and cooking habits of Chinese families as well as integrating the world's culinary arts.
Why James.F
Craftsman Spirit
We have comprehensive Research Development and Quality Control departments that ensure strict adherence to internationally recognized manufacturing standards, including ISO9001 Quality Management System, Forest Stewardship Council (FSC) certification and Supplier Qualification Programme(SQP), etc.
We currently carry over 60 series with 300 items and sell across America, Europe, Australia and Asia. Our trusted name among international sellers and retailers has given us a valued reputation in the industry.
Stylish Design
The design has always been an integral part of James.F's brand philosophy, with products designed to be timeless and distinctive. Our internal design team collaborates closely with world-renowned designers and leading engineers to combine cutting-edge technology with an aesthetically pleasing design.
Driven by the modern expectations of our customers, our design process takes a user-centered approach that always puts the needs of our customers first. Our products draw inspiration from top European chefs to create tools that will benefit, inspire and harmoniously fit into any United Kingdom kitchen.
Mother's love
While spending time at home cooking for her sons Bill and James, our founder Nancy Xu struggled to find products that were both visually appealing and long-lasting. Nancy became determined to rebuild an industry that could provide both visually appealing and long-lasting kitchenware.
In order to transform the future of the kitchenware industry, she understood people wanted products that were stylish and durable. She expanded the James.F brand to include essential kitchenware that would suit every home, inspired by her love of cooking, family, and sharing.
